Relational Junction’s Automated Connectors and Seamless Integration Accelerates Data Loading Into Snowflake and Reduces Time to InsightSesame Software announces a partnership with Snowflake to provide organizations of all sizes with the tools to securely move structured data between CRM platforms and Snowflake’s cloud-built data warehouse for robust reporting and analytics.“We are pleased to be working with Snowflake to enable Salesforce users to seamlessly move their data to the leader in cloud data warehousing,” says Rick Banister, founder and CEO of Sesame Software. “Near real-time replication of data for robust integration and analytics is a growing need for organizations and Relational Junction is the patented solution that provides automated data connectors for replication from any source into Snowflake.”Marketing Technology News: Blackstone Announces Agreement to Acquire Vungle, a Leading Mobile Performance Marketing PlatformThe partnership is another win for Sesame Software as it looks to showcase all that Relational Junction can do to help companies more cost-effectively replicate, integrate and analyze huge volumes of data in near real-time.Relational Junction enables organizations to design a data warehouse in minutes that has all data in its original structure, while also providing tools to seamlessly move data between CRM platforms and Snowflake’s secure data warehouse. Sesame’s customers are able to bypass the months-long labor-intensive build process associated with creating data pipelines, while also eliminating the need to hire a data migration company to build out the ETL and end tables.Marketing Technology News: boostr Announces the End of Siloed Ad Sales and Operations with the General Release of its Omni-channel Order Management System (OMS)“Relational Junction is emerging as the best solution for warehousing data without the use of standard CSV backups that limit your copy of your Salesforce Org to only once a day,” says Banister. “Our suite of tools works with both cloud and on-premise data warehouses and is supported by a world-class customer service team with decades of experience in database management.”Marketing Technology News: BlueVenn Wins ‘Data-Driven Product of the Year 2019’ at London DataIQ Awards crmdata warehouseintegrationNewsPartnershipRick BanisterSesame SoftwareSnowflake Previous Article5 Ways Your Human Resource Department Can Connect with Candidates FasterNext ArticleLarsen & Toubro Infotech Eyes AI ML and Analytics Market with Lymbyc’s Acquisition Sesame Software Partners with Snowflake on Integration/Data Warehouse Solution PRNewswire6 days agoJuly 17, 2019
New Consumer Research Reveals Increasing Usage of Multiple TV Sources by Viewers in Major European Countries PRNewswireMay 15, 2019, 7:17 pmMay 15, 2019 digital media analystGracenoteMarketing TechnologyNewsNielsenonline TVTV Universe Previous ArticleUnited Airlines App Crowned Best of the Best with Webby Award WinNext ArticleYes, Mailchimp is Expanding into a Full-Fledged Marketing Technology Platform Independent Study Conducted by Gracenote and Nscreenmedia Reveals Insights into Consumer Behavior and Attitudes on Pay TV, Free-To-Air and Online TV in the UK, Germany and SwedenGracenote, a Nielsen company, and nScreenMedia, a leading digital media analyst firm, announced findings from a new independent survey focusing on pay TV, free-to-air and online TV viewership in major European countries. The study titled, “TV Universe – UK, Sweden, Germany: How People Watch Television Today” offers the most current and holistic view of consumption behavior and attitudes towards different TV services and features in the three key markets which combined, account for 31% of the European Union’s total population according to Statista.The “TV Universe – U.K., Sweden, Germany: How People Watch Television Today” report reveals that TV viewing has become a complicated undertaking for European audiences who juggle multiple services to get all the video content they want and access those services across multiple devices. For instance, pay TV is currently the most popular television source in the U.K. and Sweden with nearly two in three consumers in each market using it. In Germany, however, the most popular source is free-to-air TV which accounts for the vast majority of viewers at nearly eight in ten.Marketing Technology News: Introducing MHz Curationist – Framing the World We ShareA key finding of the research conducted in Q1 2019 was the fast adoption rate of online TV. Across the board, online TV is now the second most popular source behind pay TV with usage ranging from just under 40% in Germany to more than 50% in the U.K. and Sweden. This is a remarkable rise as online TV is a relatively new offering. In fact, Netflix, the original online streaming service, only launched in the U.K. in 2012. Whereas 12 years ago most homes relied on a single-source for TV, today nearly half of viewers in all three of the countries studied are multi-source television households.In all three European markets surveyed, consumers pointed to on-screen program guides and user interfaces (UIs) as being critical tools for finding content to watch. Six in ten viewers indicated visual imagery and TV artwork displayed in the guides exert important influence on their viewing choices. Among the 18-to-24-year-old demographic, the number jumped up to around 90%. In addition, respondents indicated TV show and movie descriptions which shed light on content are also factors in their tune-in decision-making. 70% of U.K. viewers said the program descriptions were at least somewhat important. 65% of Swedes and 57% of Germans thought the same.Marketing Technology News: ATTOM Data Solutions CEO Rob Barber Honored As Gold Stevie Award Winner In 2019 American Business AwardsAdditional themes to emerge from the report were as follows:Free-to-air TV gaining traction on mobile: More free-to-air viewers use broadcaster apps to supplement viewing than pay TV viewers use their operator “TV Everywhere” apps. In fact, over half of free-to-air users in each country use broadcaster apps.The smart TV wins: The TV is the preferred device to watch video content on in all three countries. A significant 70% of total viewing time is on the TV screen in the U.K. and Germany, while in Sweden, the number clocks in at 60%. Samsung is the most popular TV brand in all three countries.“Consumer behavior relating to TV viewing is changing rapidly in Europe as it is around the world,” said Simon Adams, Chief Product Officer, Gracenote. “This new research provides the clearest, most timely snapshot of how viewers in the U.K., Germany and Sweden get the movies and TV programs they are looking for and how they discover new content. By understanding viewer needs, behaviors and attitudes, Gracenote is uniquely positioned to help the industry develop new products and features that maximize TV viewership and engagement – critical business priorities in today’s hotly competitive landscape.”The report also delves into viewing habits by market. Among the most surprising insights:17% of the U.K. study group use all three TV sources available to them, higher than in Sweden and Germany.While the on-screen guide is the dominant way Swedes and Brits find content to watch, newspaper TV guides and channel flipping are the main ways for Germans.31% of Swedes consider online TV to be their primary TV source, the highest of the three countries studied.“The new TV Universe study shows that online TV has become the second most popular source of TV entertainment in a remarkably short period of time,” said Colin Dixon, Founder and Chief Analyst at nScreenMedia. “Also telling is the fact that, though most online viewing takes place on the television, consumers don’t have the discovery tools they need to efficiently find something to watch there. Features such as voice and cross-service search are thinly used in each country. There is also plenty of room for improvement with content recommendations as a quarter or less think they accurately reflect their interests.”Marketing Technology News: IBM, Thomson Reuters Introduce Powerful New AI and Data Combination to Simplify How Financial Institutions Tackle Regulatory Compliance ChallengesThe research was sponsored by Gracenote, the global leader in entertainment metadata powering the world’s top TV providers, music services, CE device manufacturers, media companies and automakers. The company’s Global Video Data offering, comprising TV schedules, program details and imagery covering movies and TV programming worldwide, provides a foundation for on-screen TV/video guides and UIs. In addition, Gracenote’s recently announced Advanced Discovery suite of hyper-detailed metadata is enabling smarter search and discovery features for TV and OTT platforms.The consumer research study conducted from February to March 2019 surveyed 1,500 adult TV viewers in the U.K. Germany and Sweden. The data was weighted to represent the general population of each country. Information gathered from public and private sources, industry interviews and other research sources was also used in the study.
IAB Tech LabMarketing Technology NewsMGIDNewsOpenRTBSellers.jsonTAG Previous ArticleSYZYGY Awarded IAB Gold Standard 1.1Next ArticleFlipboard Appoints Advertising Industry Veteran David Bell As New Board Member MGID Adds Sellers.json and Support for OpenRTB SupplyChain Object to Drive Increased Trust and Transparency MTS Staff WriterJuly 16, 2019, 9:30 pmJuly 16, 2019 MGID becomes one of the first platforms to adopt the new IAB Tech Lab solutions to provide greater confidence in its offeringMGID, the global pioneer in native advertising, has announced it is starting work to become one of the first ad tech companies to start posting the sellers.json file on its supply platform domains, and will support the OpenRTB SupplyChain object, to give buyers a better understanding of the inventory they are bidding on.Released by the IAB Tech Lab in April 2019 for public comment, sellers.json allows buyers to see a list of the authorized sellers and resellers an exchange or SSP works with. Similarly, SupplyChain object provides a record of what has happened to an impression, so buyers can see which sellers and resellers are involved in the bid request, giving more transparency and greater end-to-end visibility in the supply chain.Marketing Technology News: VaaS and USB are Helping to Drive Growth in the Video Conferencing & Collaboration MarketMGID already implements a number of IAB guidelines and IAB Tech Lab supply chain standards, as well as being a verified company by the Trustworthy Accountability Group (TAG), and ComScore. By being one of the first native platforms to provide sellers.json and support for OpenRTB SupplyChain object, MGID further demonstrates its commitment to providing a safe and clean environment for the buyers it works with.Sergii Denysenko, Chief Executive Officer at MGID Global, comments: “This initiative will help bridge the gap between advertisers and publishers by bringing much needed transparency to the ad tech ecosystem. MGID has always rooted for supply chain optimization, and while ads.txt started the process of building more trust in the ecosystem, sellers.json and SupplyChain object is the next evolutionary step to providing clarity to the entire supply chain.”Marketing Technology News: DTiQ Launches Enhanced Video Analytics Capabilities“These two specifications are critical to increasing trust and transparency in programmatic advertising, and will be key in helping fight fraud,” said Dennis Buchheim, Executive Vice President and General Manager, IAB Tech Lab. “Together, sellers.json and the SupplyChain object will provide better supply path visibility for buyers and sellers, giving them greater confidence during transactions. We look forward to seeing widespread adoption once the final versions are released.”Marketing Technology News: Speedcast and In Aria! Networks Join Forces with Telespazio on Large-Scale, High-Capacity Video Services
Diary Entry from Cannes Lions 2019: Why Everyone Was Talking About ‘Connectivity’ Chris HoggJune 28, 2019, 6:30 pmJune 28, 2019 Consumers are more discerning than ever about sharing their data. According to a DoubleVerify study released at Cannes Lions, 71% of consumers share less data with brands today than they did a year ago. Everything from fake news to data scandals from walled gardens like Facebook have compelled audiences to become savvier, smarter and stingier about providing data online. As a result, companies like Apple, Mozilla and Google are prioritizing privacy controls for their browsers.At Cannes Lions, this is something every marketer and publisher was talking about both on-stage and behind closed doors. How do we navigate a more conservative landscape? In response to that, I heard a lot of Cannes attendees talking about data ‘Connectivity.’ With third-party cookies under pressure, it’s critical for companies – whether they be marketers or publishers — to not only lock-down their strategies for collecting and organizing omnichannel first-party data, but also to figure out how to share that data across partners and platforms. How can marketers can share data with publishers, publishers share data with marketers and publishers share data with other publishers. Connectivity maximizes the value of your data, as the sharing and collection of it becomes more challenging.Connectivity also applies to audience-based TV-buying and targeting, which is an exciting new opportunity. At Cannes, P&G’s March Pritchard spoke about creating more of a cross-channel identity. The industry wants to be able to reach TV audiences on digital, matching IDs across devices, channels, and platforms. That’s the future.Read more: In-Vehicle Marketing: People Can Now Buy Coffee Through Their Cars. So, What’s Next?What’s happening to third-party data? Google’s recent announcement that it’ll change how Chrome handles cookies was a centerpiece of Cannes. Everyone was talking about it – and from what I could tell, it has created some real confusion about the impact on advertisers and AdTech platforms, particularly around the creation, selling and buying of third-party data.One of the biggest points of confusion is the difference between a third-party cookie and third-party data. A third-party cookie is a cookie placed on a device by a website from a domain other than the one a user is visiting, whereas third-party data typically refers to data that didn’t originate with the buyer or seller. Its origin is with a third-party – hence, the name. Third-party data includes demographic, interest, or intent data, and depending on the source, there are many ways third-party data is acquired and used by marketers. It might have originated in an offline consumer data file that through a partner like LiveRamp. It could be related to the collection of common consumer actions on publisher sites like commenting on an article or sharing it on social.Depending on what that third-party data is and where it’s coming from, more aggressive treatment of third-party cookies by the Chrome browser may or may not have a material effect on the scale of third-party data. Also, third-party data can be associated with MAIDs and OTT device IDs, and in those cases, the data would not be affected by changes to treatment of third-party cookies.Transparency’s impact on Data Quality The demand for transparency continues to affect every aspect of Digital Marketing right now. It dominated every discussion at Cannes, with the launch of the Global Alliance for Reliable Media a key part of that. As a data solutions company, we’re also seeing calls for transparency shape conversations around Data Quality and Accuracy.According to a recent Forrester study, more than two-thirds of marketers are concerned over data quality. As the importance of audience data grows, sophisticated marketers are becoming more interested in the quality and accuracy of data to ensure they optimize their ad spend. This was a major focus among the partners and customers at Cannes Lions. As a result, we’re seeing marketers move away from the shortcuts that solely helped them achieve scale as those solutions have been found to undermine quality. These tactics include cookie-stuffing where users with online behavior only tangentially relevant to a brand are being used to expand the types of data that “fit” into a certain segment.Another issue is the “mis-characterization” of data which happens when audience segments are incorrectly identified or labeled as interpretations can vary. Marketers are opting, instead, to focus on precision over scale. This brings us back to first-party data, which is known for its quality but not its scale.Read more: Why Online Coupons Connect With the Ultimate Smart Shopper: The Millennial Cannes LionsConnectivityData accuracyData Qualitydigital marketing Previous ArticleNew Competitive Report by BIA Advisory Services Shows Similarities and Differences Among Leading Call Tracking PlatformsNext ArticleButton Raises $30 Million in Series C Funding to Build the Future of Mobile Commerce
“For omnichannel brands like Lucky Brand navigating the market today, both shopper expectations and operational complexity are higher than ever,” said Michael Relich, COO at Lucky Brand, a SoundCommerce customer. “SoundCommerce helps us manage the business to the key metrics and service levels that drive our profitability and customer experience across channels.”Marketing Technology News: Creator by Zmags Brings Greater Agility to Ecommerce CreativitySoundCommerce, an Operations Data Platform (ODP) for consumer brands and retailers, transforms customer experience through better decisioning across merchandising, supply, fulfillment, delivery, and customer service. SoundCommerce tracks real-time operational events, profitability and customer lifetime value to answer questions fundamental to cross-channel and direct-to-consumer success, including:“Are we meeting our delivery promise?”“What’s driving and detracting from profitability?”“Are assortment, inventory and promotions aligned with demand?”“Which markets, channels, and customers should we prioritize?”“How should we treat this customer to balance profit with experience and LTV?”SoundCommerce connects data between systems and partners, monitors operations, enables business intelligence, and drives machine learning-enabled predictive decisioning. The platform is integrated with major commerce systems including Amazon.com, Shopify, Magento, Salesforce Commerce Cloud, StitchLabs, NetSuite, Dynamics 365, ReCharge and Salsify as well as common EDI formats and leading parcel post carriers.Marketing Technology News: Amperity and Snowflake Partner to Help Joint Customers Power Customer 360 Initiatives“SoundCommerce is poised to capitalize on the value of operations data, beginning with the massive and growing consumer goods and D2C industries,” said Neil Sequeira, Co-founder and Managing Director at Defy Partners. “While everyone else prioritizes marketing, Amazon.com has proven that modern, intelligent operations are paramount to retail success.” In conjunction with the financing, Sequeira joins SoundCommerce’s board of directors.SoundCommerce is founded by CEO Eric Best and CTO Jared Stiff, industry veterans with previous exits to Amazon, Liberty Interactive, and the public equity markets. SoundCommerce investors include Defy Partners, Voyager Capital, and the AoA. Stage Venture Partners and Kick-Start Partners led the company’s pre-seed financing.Marketing Technology News: Creator by Zmags Brings Greater Agility to Ecommerce Creativity Amazon Veterans Apply Data Science to Help Brands Transform Operations and Shopper ExperiencesData platform provider SoundCommerce has closed a $6.5 Million seed round led by Silicon Valley’s Defy Partners with participation from Voyager Capital of Seattle, Stage Venture Partners of Los Angeles, the Alliance of Angels and other notable investors. The funding coincides with SoundCommerce’s public launch as a data platform for commerce operations, and will accelerate the company’s hiring, platform development and customer engagement.“Delivering amazing consumer experiences is incredibly hard — it’s the reason brands that directly serve consumers are worth ten times their wholesaler counterparts,” said SoundCommerce CEO Eric Best. “You’ve acquired the shopper, and now it’s time to deliver on your customer promise. This is where SoundCommerce comes in.” SoundCommerce Closes $6.5 Million Seed Round Led by Defy Partners PRNewswireJuly 2, 2019, 2:33 pmJuly 2, 2019 Defy PartnersfundingMarketing TechnologyNewsSoundCommerceStage Venture Partners Previous ArticleVonage and Freshworks Enhance Customer Experience Via Multichannel CommunicationsNext ArticleStartup Studios Are the Next Big Thing in the VC Industry, Says Sky 21
Xactly Releases Major Enhancements to Optimize Sales Resource Planning Product Seasonality, Ramp, and QuotasXactly, the leading innovator of cloud-based sales performance management (SPM) software, announced a major enhancement of the company’s artificial intelligence (AI) capabilities across its core Sales Resource Planning & Capacity Management solution. This announcement follows the release of Xactly’s Rep Attrition prediction solution, and is the result of the company’s commitment to enhancing AI capabilities across its SPM platform. Demonstrating the power of the company’s deep dataset curated over 14 years, Xactly is using AI to answer some of the most pressing challenges the industry faces about pay structure, optimization, and planning.Xactly relies on user-defined historical data to illuminate organizational patterns in sales, bookings and employee attrition, giving sales leaders precise insight into the ebb and flow of their sales activities and workforce. The product’s new capabilities predict factors that affect seasonality, such as headcount, new hire ramp-up, and early-stage quota-setting to help align planning with broader business objectives. Customers can leverage these predictive capabilities, tailoring them to their needs, including breaking down resource planning by territory and information type to simplify the process for users and drive value more quickly.Marketing Technology News: Mastercard Digital Wellness Program to Enhance Transparency, Security and Choice for Online Shopping“Sales planning is foundational to driving the right behaviors and performance of sales teams at any organization. Enterprises today need game changing technology to help them accelerate growth. Over half (52%) of organizations are struggling with scattered sales information and are impeded to perform effective sales planning across the capacity, quotas, resources and territories,” said Mark Smith, CEO and Chief Research Officer, Ventana Research.In 2018, the average quota attainment was only 54%, according to CSO Insights, and 64% of organizations reported accurate quota-setting was a major challenge, according to the Alexander Group. Data-driven insights can change this: using Xactly Sales Planning, organizations leverage an automated, data-driven, and continuous approach to uncover millions of dollars in sales capacity gaps limiting their ability to hit revenue targets. Xactly Sales Planning also reduces up to 25% of the hours spent on developing sales plans.Marketing Technology News: PROS Launches Sales Agreement Management to Streamline Selling in Digital Era“Xactly has been focused the past 18 months on broadening our portfolio to create a more holistic sales performance management platform for our customers,” said Christopher Cabrera, CEO and founder of Xactly. “With this solution, we are making it possible for sales leaders to understand key patterns so they can adjust headcount, quotas, and territories and operate at optimal productivity. Data is extremely powerful and companies that aren’t leveraging it strategically will fall behind. We continue to be the only SPM company that has a unique data set to power AI/ML, and help our customers grow intelligently and win against the competition.”Marketing Technology News: Agency Veteran Joao Machado Joins as Sabio’s SVP of Product Marketing cloud-based salesNewsReal-time dataSalesVentana ResearchXactly Previous ArticleSalesforce and United Way Worldwide Introduce New Salesforce.org Philanthropy Cloud Volunteering Capability, Announce Kellogg Company and Deloitte as CustomersNext ArticleOracle Moat to Measure Viewability for Samsung Ads Xactly Unveils AI-powered Solution to Deliver Real-Time Data-Driven Insights for Sales Globe NewswireJune 13, 2019, 9:54 pmJune 13, 2019
Ace MetrixMarketing TechnologyNewsPeter Daboll Previous ArticleRite Aid Partners with Adobe to Drive Digital TransformationNext ArticleCuspers: Creative, Stressed, Impulsive – Fullscreen Generational Study Shines Light on the Unique Life Stage Between Millennials and Gen Z Scores are inclusive of all cultures and can be assessed on every adAce Metrix, the leader in measuring video advertising effectiveness, launched an unprecedented approach that quantifies the level of Cultural Sensitivity portrayed in advertising. Scores measuring evidence of empowering and exploitative signal across all ages, genders, ethnicities, religions etc. as well as the amplitude of overall signal provide advertisers with a pragmatic understanding of viewer reaction to their ad in terms of cultural and social issues. In addition, emotional metrics and viewer verbatim comments lend further insight into specific actions brands can take to reduce negative elements in their creative and improve their overall Cultural Sensitivity Score.“We live in a complicated world, with highly polarizing opinions and cultural and social sensitivities. Dozens of groups, amplified by social media, have advertisers worried they’ll be the target of the next outcry, whether a brand intended to take a direct stand on an issue or not. At the same time, there are hundreds of socially valuable initiatives that brands align with, all coming with their own risks and rewards,” said Peter Daboll, Ace Metrix CEO.He continued, “Inspired by the current advertising climate, we wanted to create an all inclusive score to help brands identify social/cultural triggers in their creative to avoid misunderstandings and backlash. Too many times brands are caught off guard by the unintended, sometimes disastrous consequences of their messaging. Our Cultural Sensitivity measurement mitigates that risk.”Marketing Technology News: Blis Expands Into the Netherlands With First HireThe methodology is based on the same NLP and machine learning techniques Ace Metrix leverages to measure emotion, where scores are passively derived from voluntary respondent verbatim comments. In this way, scores can be measured and compared on all ads including those previously tested.Other available metrics in the industry rely on leading questions that are issue-specific making them vulnerable to both false positives and negatives.The overarching Cultural Sensitivity Score is comprised of three components that provide advertisers with positive and negative scores as well as the amount of comments:Empower: This score signals the level of positive impact. It is computed as a percentile against all ads with Empowering signal. Scores range from 0 – 100.Exploit: This score signals the level of negative impact. It is computed as a percentile against all ads with Exploitative signal. Scores range from 0 – 100.Decibel (dB): This score measures the strength of total signal (Empower and Exploit) detected. Scores range from 0 – 100.In the example above, high tension is evident among viewer opinions regarding recent creative from a brand that took a stand on masculinity. While both elements achieved strong scores, Empowering outweighs Exploit signal indicating more viewers approved of the ad than disapproved. On top of that, the decibel is in the top percentile indicating most people mentioned the ad’s cultural impact (whether positive or negative) in their optional, free-form response.Marketing Technology News: Shoppers Take Center Stage in the 2019 Retail Systems Research Report on eCommerce Website PerformanceFurther analysis of emotional metrics and viewer verbatim comments for the same spot revealed some disapproval stemmed from the creative execution at the beginning, which fostered a more negative tone, rather than the overall message of the ad:“The message this ad is conveying is deep and very well thought out. As men we need to push forward in the next step as a people; instead of using the same techniques that men 100 years ago were using. This ad at first made me a little upset at how the view of men and boys were being portrayed, however about halfway through it changed to say we’re better than how we used to be so I will in the future be buying from this company!” Male 16-20“I enjoyed how the ad elicited a bad response from me in the beginning of the ad, then pulled a 180 degree turn and gave a more positive message. It showed how [brand] was not trying to be sexist, by stating “the best a man can get,” but how they were trying to set a tone for generations of people having respect for others.” Male, 36-49“At first I didn’t like the ad because of the harmful message it was sending to boys, but then it took an unexpected turn and sent a much more positive message and I love it.” Female 21-35With full integration into the Ace Metrix reporting system, brands can filter Cultural Sensitivity scores based on demographics and custom targets to identify how different segments are affected by cultural cues. Scores can also be easily reported at campaign and overall brand levels.Marketing Technology News: Mongolia’s Mongolsat Networks Optimizes Multi-Screen Video Delivery with Verimatrix and moTV.eu Ace Metrix Launches Cultural Sensitivity Measure Business WireJune 18, 2019, 4:05 pmJune 19, 2019
Marketing Technology News: Zeta Global and PlaceIQ Announce Strategic Partnership to Enhance the Zeta Data Cloud MomentFeed Appoints Jim D’Arcangelo CMO Business WireJuly 12, 2019, 8:35 pmJuly 12, 2019 A graduate of Princeton University, he holds an MS-Marketing from Johns Hopkins University and an MBA from George Washington University, where he also conducted doctoral work. Jim was the first Local Committee Chair of the Interactive Advertising Bureau (IAB) and the President of the Internet Local Advertising Association. He is the co-author of a book about AI, ML and Robotics’ impact on modern marketing, titled Embrace the Machine, was a regular contributor to Nightclub & Bar Digital in the restaurant industry, and has been published, with Wharton Marketing professors, in the Journal of Services Marketing.With close to 70 percent of today’s buyers searching locally via smartphones and tablets, hundreds of big brand, multi-location companies — restaurants, retail, and service businesses — turn to MomentFeed to ensure accuracy, relevance, and frequency of their local-level reviews, location data and social media presence — the keys to being found online. As 78 percent of location-based mobile searches result in an offline purchase, companies with a solid local marketing strategy now grow three times faster than those who don’t.Marketing Technology News: Beanstalk Digital Launches Beanstalk Predictive to Provide Robust Data Analytics Through AI-Driven InsightsSays D’Arcangelo, “Local searches are up 500% over the past two years. The smartphone is the new sherpa for everything from food to professional services to large and small retail purchases. At MomentFeed, we not only understand that need for 24/7 accurate local information, we help multi-unit brands and franchises ensure that every one of their locations has the best possible visibility to customers, fastest contextual responses to reviews, and, ultimately, sales. Today, local marketing is not about control – it’s about buyer convenience and client intimacy; local businesses and brands connecting with customers when, where, and how they want.”Adds Nick Hedges, MomentFeed CEO, “I can think of no one more qualified than Jim to lead this timely and transformational initiative. His understanding of the industries he’s serving, commitment to both brand and local imperatives, his SaaS and marketing technology insights, future-forward approach, and his team and customer-centric approach to problem-solving all make him the perfect leader for MomentFeed.”Marketing Technology News: JotForm Reaches 5 Millionth User After Major Launch SaaS Marketing Leader to Head Up Marketing and Business Development Initiatives for Mobile Search InnovatorMomentFeed, a leader in software that connects global and national brands with consumers who use mobile when they are ready to buy locally, announced that Nick Hedges, CEO has appointed Jim D’Arcangelo Chief Marketing Officer (CMO) and Head of Business Development. D’Arcangelo was a Board Member and was recruited to the Executive Team.Jim has played a vital role in transforming local marketing for more than 25 years, working for high growth global tech companies focused on local markets – Enterprise to SMBs, with a key role in four successful exits and a $3B turnaround as marketing organization lead. He has won more than twenty industry awards tied to branding and PR, demand gen, revenue growth, tech stack mastery, product marketing, and team diversity. Recently, he was named a member of the inaugural Marketo “Fearless 50” class for top global marketers, and a Top 43 Revenue Marketer and B2B Game Changer, in 2018. Jim D’ArcangeloMarketing TechnologyMomentFeedNewsNick HedgesSaas Previous ArticleNode Unveils Artificial Intuition Platform, Enabling Users of Business Applications to See Into The FutureNext ArticleTechSee Launches Industry’s First Visual Automation Solution for Contact Centers
AI, Iot and Data Centers Were the Key Drivers of M&A Deals Over Last Two Years, Says GlobalData MTS Staff WriterJuly 9, 2019, 7:07 pmJuly 9, 2019 AcquisitionsArtificial IntelligenceGlobalDataM&ATechnology Media and Telecoms Previous ArticleSalesforce Positioned in the Leaders Quadrant of the 2019 Magic Quadrant for Sales Force Automation for the Thirteenth Consecutive YearNext ArticleCloudM Announces Innovative CloudManager Product for Microsoft Artificial intelligence (AI), the Internet of Things and data centers were the key drivers behind mergers and acquisition (M&A) activity over the last two years, according to GlobalData, a leading data and analytics company.IMAGE FOR PUBLICATION: Please click here for enlarged chartIn 2018, the total transaction value of M&A deals announced in the global TMT sector reached $630bn, up 23% from 2017 and significantly ahead of other markets in both 2017 and 2018, according to GlobalData’s Deals Database.GlobalData’s latest thematic report, Mergers & Acquisitions in Technology Media and Telecoms (TMT), reveals the most notable deals over the last five years, identifies their key thematic drivers, and predicts potential future acquisition targets.Marketing Technology News: AccuWeather Continues Rapid Expansion with Relocation of Global Office in New York CityCyrus Mewawalla, Head of Thematic Research said, “Running any business today requires an understanding of all disruptive threats – and most of these threats come from the technology sector. Whatever industry you are in, technology now makes it easier for you to be disrupted. Those lining up to disrupt you are smaller and nimbler, and they don’t compete on a level playing field with you.”GlobalData’s technology thematic research shows that other disruptive themes include autonomous vehicles, medtech, adtech, internet TV, virtual reality (VR), augmented reality (AR), robotics, cloud computing and geopolitics.IMAGE FOR PUBLICATION: Please click here for enlarged chartAI, the Internet of Things, robotics, cloud computing and 5G could be described as ‘megathemes’ regarded as likely to have the biggest disruptive impact on organizations.Marketing Technology News: British Gas Goes the Extra Mile to Improve Customer Experiences with LocalMewawalla adds, “We are witnessing increasing technology adoption across industries as companies attempt to ride the wave of innovation and digital transformation that is transforming industries from agriculture, to healthcare, motor cars, defense, banking, insurance, construction, and energy.“At the same time, as Generation Z takes center stage, demand for personalization, omni-channel experiences, and predictive customer care is forcing businesses to redefine every aspect of business to target changing consumption patterns and customer expectations. These key themes are forcing businesses across industries to review their strategies and business models – and then use M&A to tackle those disruptive themes, not merely to gain competitive advantage, but just to survive.” Marketing Technology News: New ISG Study Focuses on Digital Business Services
Xiaomi is going to announce the Mi CC9 next week in China and while the company has been giving away teasers, today we get actually get to see the device. The first official images of the handset have appeared online, matching some of the previous leaks. The Mi CC9 comes in a ‘Glacier Ice’ white back panel which resembles a lot like the Huawei P30 Pro. You can also see that there is a triple camera setup at the back aligned in a vertical fashion. The company had previously confirmed that it will include a 48-megapixel sensor and at the front, there would be 32-megapixel camera to take selfies. It seems to have taken inspiration from various devices, and it definitely looks pretty. We can also see a USB Type-C port at the bottom and a 3.5mm audio jack on the top. Xiaomi announced the brand new series in China a few days back. The new CC series has been associated with words like ‘Colourful’ and ‘Creative’ and the company had said during the announcement that the handsets will be targeted at young consumers. The company also said that a majority of team members working for the CC series includes people from the fields of art and fine arts. Basically, this is the first smartphone series from Xiaomi in collaboration with Chinese smartphone maker Meitu which it acquired late last year. The smartphones under this series will include enhanced photography experience, and will have products based on the concept of “Xiaomi with Meitu AI Aesthetics Lab”. Xiaomi will be playing a major role in designing the hardware, Meitu should offer various software capabilities including image editing technologies. meitumi ccmi cc9mi cc9 camera First Published: June 28, 2019, 4:29 PM IST
Mumbai: People are in a mood to change the Modi-led government but manipulation of EVMs is the “only worrying factor”, NCP chief Sharad Pawar said here Tuesday.He was speaking at a joint media interaction addressed by leaders of the Congress, NCP, TDP, Trinamool Congress, AAP CPI(M), CPI and DMK. “EVMs are vulnerable to programming errors,” TDP leader N Chandrababu Naidu said. The BJP can get votes only through manipulation, he added.EVMs can be manipulated, hacked and even malfunction, he said. Only 18 countries have so far adopted EVMs, he added. Naidu said the economy, business and agriculture are in a bad shape under Prime Minister Narendra Modi.AAP leader Sanjay Singh said the Election Commission is acting like Dhritrashtra. “You press any button, the vote goes to the BJP,” he said.Counting of 50 per cent VVPAT machines is not an unreasonable demand, senior Congress leader Sushilkumar Shinde said. aapChandrababu NaiducongressCPI First Published: April 23, 2019, 4:01 PM IST
Last week, Britain’s Prince Harry and his wife Meghan Markle attended the annual military parade in honour of Queen Elizabeth, known as the Trooping of the Colour. Notably, it was Meghan’s first official royal engagement since the birth of her and Harry’s son Archie.The parade has been marking the official birthday of the reigning British monarch for more than 260 years. This year, it featured more than 1,400 soldiers, nearly 300 horses and 400 musicians, concluded with a fly-past by Britain’s Royal Air Force. While their fans couldn’t get a glimpse of the royal baby, Meghan‘s stunning new ring which she wore alongside her wedding band and engagement ring caught the eye of fans. The ring was spotted when the Duchess of Sussex took off her gloves to wave at the crowd on her ride to Buckingham Palace with Prince Harry, Kate Middleton and Camilla, Duchess of Cornwall.Turns out, it is her eternity ring- an anniversary gift by her husband reports People.For the unversed, eternity rings are customarily gifted after a landmark event, for instance, the birth of a child or a wedding anniversary. They are said to usually covered in diamonds in an infinite loop around the band. Before this, Prince William, Duke of Cambridge gifted an eternity ring to his wife Kate Middleton after the two welcomed Prince George, their first child together.The romantic meaning behind Meghan Markle’s new ringIt may have been Meghan Markle’s first public appearance since giving birth to her son Archie, but it looks like all the attention was around her newest piece of jewelry.On Saturday, during the Troopi… https://t.co/FSUZVtT0JC pic.twitter.com/FuFi1GbZzo— Dolcify (@dolcifyofficial) June 11, 2019Noticed #Meghan was wearing an eternity ring at the #TroopingtheColour pic.twitter.com/TzOfAzawQs— Leanne Richmond (@Lea5555) June 8, 2019Meghan Markle, an American actress who married Harry at Windsor Castle in May 2018 and gained the title of Duchess of Sussex, gave birth to Archie on May 6.Follow @News18Movies for more eternity ring meghan markleeternity ring royalsMeghan MarkleMeghan Markle eternity ring First Published: June 12, 2019, 9:48 AM IST
While the 50 qubit machine is certainly exciting, as it sets a new milestone in quantum computing, even outdoing Google’s 49 qubit processor that’s in development, it won’t be commercially available for some time. But IBM is also very excited about the 20 qubit quantum processor that will be available to customers before the end of the year.The machine will allow users to perform “high-fidelity quantum operations” with an “industry-leading” 90 microseconds of coherence, IBM’s press release says. Once it goes online in the coming weeks, the company notes it will continue to be improved throughout 2018. Of course, the purpose of this technology isn’t to improve classical consumer computers; quantum computers are designed to run calculations or specific types of programs, such as algorithms designed to break encryption, at speeds unattainable by a standard desktop machine. Instead users connect with these advanced machines using their regular computers, such as through IBM’s cloud systems, to perform their calculations.SOURCE: IBM Story TimelineD-Wave starts shipping massive 2000Q Quantum ComputerIBM turns an atom into a nano-scale hard driveIBM’s 5nm nanosheet chips could revolutionize the IoT marketMicrosoft’s quantum computers now have a languageIntel’s new 17-qubit chip marches toward the quantum computing future The researchers at the IBM Q lab have been busy this year; back in May they revealed a quantum computing platform with a 17 qubit processor, and now they’ve already topped that by a huge margin. The company has announced that they’ve developed an operational 50 qubit prototype processor, as well as a 20 qubit quantum system that will be available to its clients as a cloud service.
A survey was conducted on approximately 2,000 Americans, one half Android users, the other half iPhone users. The poll covered a whole bunch of topics, like cash spent on tech products, selfies shot, and overall happiness. While there’s no telling whether these averages represent greater numbers of Android and iPhone users around the world, these limited results are pretty interesting in and of themselves. On PhonesThe survey conducted by OnePoll on behalf of SlickDeals includes several topics that have to do directly with the subject matter: phones. A lot of the questions explore subjects outside the phone, too – which is bizarre and interesting too – but first let’s take a peek at the phone-based subjects. Remember that this is all self-reported and averaged amongst 1,000 Android users and 1,000 iPhone users in the USA.On texts sent per day, iPhone users reported approximately 58 texts, while Android users said they sent just 26 texts. What’s interesting here is the fact that the poll was run on texts, rather than messages in general. I wonder what the results would be if they included Facebook Messenger, WhatsApp, and services like Snapchat?For “time spent looking at their phone per day,” iPhone users reported they spent an average of 4 hours, 54 minutes. Android responders suggested they were on their phone 3 hours, 42 minutes per day. During that time, iPhone users said they took an average of 12 “selfies” per day. Android users said they took around 7.On Everything ElseHere’s where things get strange. You can extrapolate a LOT from this information – and you can make quite a few assumptions about what it all means. But remember: this is all self-reported and collected in the USA alone. This section covers everything from average salary to favorite TV show – and at this point it’s safe to assume we’re talking about people old enough to use phones, not kids, so salary fits.Average salary• iPhone – $53,251• Android – $37,040Ideal weekend night• iPhone – Out and about with friends• Android – Curled up on the couch watching TV/movie or reading a bookLeisure trips per year• iPhone – 4• Android – 3Number of close friends• iPhone – 5• Android – 3Money spent on clothing per month• iPhone – $117.13• Android – $62.36Money spent on tech per month• iPhone – $100.88• Android – $50.83Money spent on makeup/beauty products per month• iPhone – $82.71• Android – $40.40Cat or dog?• iPhone – 50% prefer dog, 19% prefer cat, 31% no preference• Android – 44% prefer dog, 26% prefer cat, 30% no preferenceTV shows• iPhone – Game of Thrones, Grey’s Anatomy, Friends, The Walking Dead• Android – NCIS, Law & Order, SNLMovie genres• iPhone – Horror, Drama, Romance• Android – Thriller, Action, AdventureIt’s strange to think that Android users congregate around such serious television shows as NCIS and Law & Order, while iPhone users shows seem to skew fun – Walking Dead, Game of Thrones, Friends. And what the heck? Still watching Friends in 2018, almost certainly with Netflix. Money spent on tech seems to right on-par with money spent per month on clothing. Are Android users more frugal? Do iPhone users have a higher self-worth? Is it simply more common that low-income users buy Android-based smartphones?It would certainly seem that, based on the question about the ideal weekend night, Android users are more introverted than their iPhone counterparts. That, or they’ve already done their clubbing during the week and just want to watch Law & Order on the weekends. Next I’d like to see this survey run again, but separated into those with children and those without. Because that makes ALL the difference in the world on quite a few of the questions on this list. Cross your fingers for more expanded investigations in the near future!
At the moment, DevBot has barely any chassis and the only covering of any sort is in the somewhat bulbous cockpit. Of course, the final race-worthy versions will bear their team’s designs, but each team is only allowed to tweak the software and algorithms of the racecar while machinery remains standard across all teams.Although not exactly a test of its mettle, the DevBot will be rolling out, sans driver, at Donington Park on 24th August, where Formula E will be holding its open practices. As for the Roborace itself, it’s still slated to take place sometime within the 2016-2017 season.SOURCE: @Roborace Of course, DevBot will drive nowhere near public highways, so government agencies can sleep more easily. And while Roborace wants the self-driving racecar to go as fast as 180 mph, the video below would prove it is far from reaching that dream. The fact that it can drive at that speed, without a human inside, is, however, still an achievement. Or perhaps it is easier to achieve that when you don’t have to worry about pedestrians or animals.Car racing has been branching out to new frontiers, from fully electric vehicles to, soon, fully automated racecars. Formula E, which embraces both, unveiled the Roborace only late last year. Judging by the barebones appearance of the DevBot, we’re still quite far from seeing the first serious driverless race. The most common argument used by self-driving car proponents like Google is that these vehicles, which practically robots, are better at maintaining road and driver safety than humans have proven to be. DevBot, however, is different. While its own survival is probably a key consideration, it is more interested in speeding. Because, yes, DevBot is the prototype for a robotic, fully automated, self-driving racecar for Forumula E’s Roborace and it will be zooming, not cruising, on a race track soon. The NHTSA’s worst nightmare.
Before that, though, there’ll be other technology. For instance, there’s an augmented reality head-up display and a tablet interface in the central “I.D. Box”. The latter is between the front seats in manual driving mode, but slides back in autonomous mode so that it – and its Bluetooth-paired Beats speakers – can be used by all. The tablet and speakers can be removed for use outside the I.D. BUZZ too.Cameras replace exterior mirrors, and there’s the ability to flag up friends’ locations in the HUD. The infotainment system can pull in personal calendars and act as a virtual assistant, plotting out navigation and such depending on the day’s agenda, while the AI can also offer to add diversions such as a suggested coffee shop or launch spot based on learned driver preferences. NOW READ: Meet I.D., the future of Volkswagen’s EVsOutside, the Microbus-inspired design borrows the monolith surfacing of the original but with a modern twist. That means plenty of LED lights that can be used, in I.D. Drive mode, to communicate with pedestrians and other traffic, whether by “looking” at them like headlamp eyes, or squinting as the car moves faster. Short overhangs and a low, 23.6-inch high rear sill height make for practical cargo loading: there’s between 23.3 and 162.5 cubic feet of rear space, depending on seat configuration, as well as 6.1 cubic feet in the front. All doors and trunk lids are power-opening, triggered by waving a hand over the relevant sensor. While it may be VW’s second I.D. concept, the I.D. BUZZ won’t be the second car in the series to actually hit the road. VW tells us that, while the first such car is expected to be a Golf-sized hatchback in around 2020, the second vehicle will be an SUV. Volume cars, after all, are vital if the automaker is to deliver on its goal of selling more than a million electric vehicles each year by 2025. Check out more live photos in the gallery below! Seating is mounted on a rail system sliding forward and back, and the seats can fold flat to form tables; the third row can convert into a bed. The seats themselves use a knitted fabric with yellow piping and metallic backgrounds, rather than leather, and there are aluminum inlays to the wood and metallic leatherette on the door trim. Because the battery is mounted under the floor, it allows for a 129.9-inch wheelbase and helps keep the center of gravity low; the rear has multi-link air suspension, while front and rear use decoupled subframes. The AWD drivetrain has a total of 275 kW or 369 HP. The integrated motors each muster 150 kW (201 HP) front and rear, which VW says is good to propel the concept from 0-60 mph in 5.0 seconds; top speed is electronically limited to 99 mph. Due to the modularity of the MEB-XL platform, however, VW says it could just as easily make a rear-wheel drive version, which could output 268 HP and fit a smaller 83 kWh battery. As for charging, both the 83 kWh and 111 kWh batteries support both 150 kW DC charging and 11 kW inductive charging with a wireless pad. On the former, Volkswagen says, it should recharge to 80-percent in roughly 30 minutes. Total range is estimated at 200-270 miles on the EPA’s US cycle. That could be with a human at the wheel, or alternatively with the I.D. BUZZ driving itself. Pushing the touch-sensitive steering wheel – which is trimmed in Nappa leather, and is covered in capacitive panels that control drive modes, turn signals, and the infotainment menus – switches the car into I.D. Pilot mode, VW’s name for its self-driving system. The interior lighting automatically changes from the regular bright white to a more relaxing mood lighting, stretching into the rear, and the front seats can rotate into lounge mode. Four laser scanners emerge from the roof, both giving the I.D. BUZZ a 360-degree view of the road around it and indicating to other traffic that the Microbus is driving itself. Ultrasonic and radar sensors, along with side and front cameras, augment that data, together with cloud-based traffic updates. VW says it expects the technology for all this to be road-ready by around 2025. Volkswagen I.D. BUZZ Gallery That falls under the new I.D. branding, which we saw first at the Paris Motor Show last year. Then, VW’s car was a Golf-sized compact EV, atop a completely new architecture that the automaker has dubbed its “Modular Electric Drive Kit (MEB)”. The I.D. BUZZ borrows that same platform but with a completely different use of space. It’s called the MEB-XL, and it makes the I.D. BUZZ considerably larger than the original 60s Microbus. Indeed, at 194.5-inches long, 77.9-inches wide, and 77.3-inches tall, the I.D. BUZZ is bigger in all directions than its classic predecessor. The interior space has room for up to eight people, with seats rotating atop the Silver Birch wood floor to turn it into a mobile lounge, and there are two luggage compartments. Volkswagen has recreated the Microbus for the 21st Century, with the I.D. BUZZ Concept giving the beloved van an electric refresh. Making its debut at the North American International Auto Show (NAIAS) 2017 today, the zero-emissions vehicle has seating for up to eight and all-wheel drive, along with a fully-autonomous driving mode. It’s part of VW‘s ambitious goal of making EVs a cornerstone of its future line-up.
Story TimelineXperia XZ4 could be Sony’s first triple camera phoneXperia XZ4 could be the first Snapdragon 855 phoneSony Mobile reshuffle could see end of Xperia Compact line Sony Mobile is at a crossroads. Under new management, it is stumbling to find its place after it has pretty much forfeited its position in the smartphone market by ignoring trends and signs. With the continued dominance of Samsung and Apple on the one hand and the rise of Chinese brands on the other, Sony’s old stance of the smartphone as a simple gateway to the Internet is no longer viable as a business strategy. Either you’re in or you’re out.Sony has been revising its smartphone formula since the Xperia XZ2 and it might all come to a head in the Xperia XZ4. If the scant rumors are to be believed, Sony might be showing off its first-ever triple camera at MWC 2019. That is definitely a radical change for a company that has long stuck with a single camera but, unlike Google, hasn’t exactly been able to pull it off through software.The Sony Xperia XZ4 could be a departure from old Sony tradition in many ways. It could be one of the first to run on a Qualcomm Snapdragon 855 and it might have 6 GB of RAM. Sony usually reserves major hardware upgrades to a Premium model later in the year. Sadly, not all changes might be good and this year might mark the end of the Xperia Compact line.Sony has reserved 25th February for its MWC 2019 press conference, which will take place at 8:30 a.m. CET (2:30 a.m. ET). It will most likely also announced an Xperia XA and other Xperia-branded accessories, though there have been even fewer leaks about those. Despite rumors to the contrary, Sony remained relatively silent at CES 2019 as far as mobile devices go. Instead, it preferred to focus on its key strengths, namely TVs, AV receivers, and Blu-rays. It can’t remain silent for long, though, and at MWC next month, it will have to face the music and the crowd. And what it will show on stage and on the floor could pretty much decide whether it will remain a serious contender in the smartphone race or just a name from a bygone era.