Business Elite Still Love Print

first_imgTop American business executives spend a lot of time worrying about the volatile economic climate—and a lot of time consuming media, with a vast majority of them clinging to print.This, according an Ipsos Mendelsohn media survey of the U.S. business elite—some 8,000 senior and C-suite executives across all sectors—released late last week. The survey, sponsored by a cross-section of media companies, including Condé Nast, Newsweek and the Economist, was initiated to support the planning of ad campaigns targeting this high-end demographic. The results give a rare glimpse into the media habits of these executives, who are responsible for $1.4 trillion of business spending, earn $246 billion between them and, according to the report, take enough flights to “fill the Rose Bowl 69 times.”DOWNLOAD: Click here for a PDF copy of the Business Elite Survey The business elite are heavy consumers of all media, according to the survey, with a large percentage consuming print specifically.Of the 2,252 respondents, 88 percent read the last issue of any print media, while 59 percent watched cable news within the previous day (51 percent watched broadband video on a computer). However, just 32 percent say they read blogs, 18 percent downloaded a video podcast and a scant few (6 percent) contributed to a blog.The print media consumption of the business elite, according to the survey, is stable—healthy, even—but not increasing. Between 2007 and 2008, general print was steady (at 88 percent) while monthly, bimonthly and daily readership slipped between 1 and 3 percent.Survey of News, Ad ValueInterestingly, the respondents said local newspapers (as opposed to national newspapers and business magazines) were their main print source of U.S. and political news, while national newspapers were their main source for business news. (Business magazines were the main source of industry news, however.)Ads in magazines—more than local and national newspapers, according to the survey—spur the most action taken by business executives.  Thirty-eight percent of respondents said they visited a Web site as a result of seeing an ad in a magazine, compared to 23 percent for local newspapers and 21 percent for national newspapers. Magazines also led in terms of purchasing a product and contacting an advertiser as a result of an ad.Newsweek, Forbes.com Top-Read Magazine Products In terms of specific titles, Newsweek is the most widely read weekly magazine among the business elite (17.8 percent), followed by BusinessWeek (16.5 percent) and Sports Illustrated (16.2 percent). CFO (15.3 percent) is the most widely-read monthly magazine, followed by Golf Digest, National Geographic, Golf and Money magazines. (Just 3.2 percent read Vanity Fair.)DOWNLOAD: Click here for a related charts Forbes.com tops the list among magazine Web sites visited daily among the business elite, although, such is the fragmented online world, this number accounts for just 1.6 percent of those surveyed. (By contrast, 8 percent read WSJ.com daily while 19 percent visit Yahoo.)last_img read more


2020 Ford Escape SE Sport Hybrid debuts to split the difference

first_imgGuys, it comes in green. Ford Ford has been slowly working to change the perception of hybrid and electrified vehicles. Take the forthcoming Lincoln Aviator for example. In its top-spec Grand Touring trim, a plug-in hybrid powertrain is standard with 494 horsepower and 630 pound-feet of torque. Thrifty and sporty, no?Clearly, that ethos has seeped into the 2020 Ford Escape SE Sport Hybrid, which the automaker revealed on Tuesday alongside the compact crossover’s build configurator. We’ve known the SE Sport trim was coming with a standard hybrid powertrain but this is our first look at how Ford plans to draw those looking for racier looks while delivering efficient drives.Digging through the configurator, the SE Sport Hybrid builds upon the standard SE trim but replaces the 1.5-liter turbo-3 engine with a 2.5-liter Atkinson cycle inline-4 and electronically controlled CVT. Ford estimates the powertrain will make 198 hp and the EPA projects drivers will go more than 550 miles on a single tank. With a base price of $29,450, after a hefty $1,195 destination charge, the perky and efficient crossover is pretty well equipped.There’s a standard 12.3-inch digital instrument cluster, 10-way power driver’s seat, heated front seats, leather-wrapped steering wheel, and keyless access with push-button start. The digital instrument cluster and leather-wrapped steering wheel are extras atop the regular SE trim.Outside, the 2020 Escape SE Sport Hybrid gets black 17-inch wheels, trim molding and grille accents to look the part. Honestly, the black accents look good with any color that’s part of the Escape’s palette and you should be delighted to know there’s a green hue available — Dark Persian Green, to be specific. Rapid Red is the only extra-cost color and adds $395 to the SE Sport’s price. All-wheel drive is also optional and costs another $1,500.Overall, the SE Sport seems like a pretty well-packed value with most of the popular options included. For $3,395 more, buyers can also add a Premium Package that bundles fancier 19-inch wheels, a power liftgate, adaptive cruise control and other comforts.Elsewhere, those looking for the least expensive 2020 Escape will be shown an Escape S that will start at $26,080. At the top of the lineup is the Escape Titanium at $34,595. Note, the hybrid powertrain is also standard here, but a 2.0-liter turbo-4 with 250 hp is available for another $2,885. Opting for the more powerful engine also nets AWD standard.We’re eager to get some seat time with the 2020 Escape, but perhaps just as eager to see what Ford has cooking for those who feel the new Escape is too car-like. There’s a “Baby Bronco” coming for that crowd. Tags 83 Photos News • 2020 Ford Explorer Hybrid sips its way to EPA-estimated 28 mpg combined 2020 Ford Escape gears up for city living 2 4:27 Now playing: Watch this: 2018 Porsche Panamera 4 E-Hybrid: Plugging in for performance Share your voice More about 2020 Ford Explorer Base FWDcenter_img More From Roadshow Ford 2020 Ford Escape is a citified slicker SUV Preview • 2020 Ford Explorer Hybrid first drive: A new kind of Explorer Comments Crossovers Hybrids Ford 2019 Porsche Cayenne E-Hybrid second drive: The best of both worlds 2018 Mercedes-AMG E63 S Wagon: Der überwagenlast_img read more


Elon Musk changes Twitter name to Elon Tusk amid reports he may

first_imgElon Musk, co-founder and Chief Executive Officer of Tesla Inc., speaks at an unveiling eventRobyn Beck-Pool/Getty ImagesTesla CEO Elon Musk is not new to odd Twitter behaviour and the frenzy that it creates. And he has kicked up a storm on the micro-blogging site once again changing his name from Elon Musk to “Elon Tusk.”The billionaire changed his name on Wednesday, February 27, afternoon and also put up an elephant emoji next to his new name. Musk then changed his profile picture and put up an image of Mars, which he has been speaking of colonising through SpaceX. In addition, Musk also promised to announce some Tesla “news” on Thursday, February 28, at 2 pm California time.While Musk did not elaborate on what the “news” could be and a spokesperson for the company also didn’t respond to Fox Business’ request for comment, the tweet created quite some curiosity and Tesla shares gained 5.67 percent on Wednesday.Some Tesla news— Elon Tusk (@elonmusk) February 27, 2019 Thursday 2pm— Elon Tusk (@elonmusk) February 27, 2019 After Musk teased the announcement, many believe that it could be about the Model Y SUV, which Tesla had earlier spoken about unveiling in March 2019. The CEO had in 2018 said that Tesla would unveil the model in March 15, 2019, but later stated that he made up the date as “the Ides of March sounded good.” However, he added that March was most probably when the model would be unveiled.”But consider it real,” he added. “We could unveil Model Y anytime from late this year to mid next year, so March 15 is about right,” he tweeted.Meanwhile, Musk has raked up a fresh controversy with the Securities and Exchange Commission (SEC) calling the regulator “broken.” Musk was responding to the SEC’s accusation that the CEO had violated the terms of a court endorsed deal between him and the agency that he would not tweet any information that would affect the shares of the carmaker. On February 19, Musk had tweeted that Tesla would make 500,000 cars in 2019, but corrected the figure later and said it was about 400,000.Meant to say annualized production rate at end of 2019 probably around 500k, ie 10k cars/week. Deliveries for year still estimated to be about 400k.— Elon Tusk (@elonmusk) February 20, 2019 But the information caught the eye of the federal judge, who then gave Musk two weeks to explain why no action should be taken against him for disregarding his deal with the SEC. This, according to Charles Elson, a corporate governance specialist at the University of Delaware, is not something that can be easily ignored.”No CEO would survive this,” he told the Agence France-Presse, and Stephen Davis, a senior fellow at Harvard’s program on Corporate Governance seems to agree. “If the board wishes to get ahead of the problem, they may have to take action as serious as relieving Musk of his executive responsibilities, at least for a period of time,” Davis explained.The SEC started an investigation into Musk and Tesla after the CEO announced on Twitter that he planned to take Tesla private and had even secured funding for the same. While this turned out to be a false information, several investors who had made bets against Tesla lost huge amounts of money.As a result, the 47-year-old CEO stepped down as Tesla chairman and he and the company had to pay a $20 million penalty to settle fraud charges.last_img read more


This is Her story

first_imgThe multi-faceted and impactful story of HeLa has been brought to India by QTP as part of its 15th anniversary celebrations.HeLa has been inspired by the book The Immortal Life of Henrietta Lacks by Rebecca Skloot, and is about ethics, equality and ownership of our DNA and will pose a question: ‘What is more human – the DNA that make up our bodies or the personalities that come from our souls?’ It is a true story of Henrietta Lacks, who in 1951 walked into the coloured section of the John Hopkins Hospital in Baltimore with a pain in her abdomen. A cell sample taken without her permission was used as the raw material for some of the most important scientific discoveries of the past 100 years. This solo, one-woman show by actor Adura Onashile, takes as its inspiration the true life story of Henrietta Lacks and the extraordinary life of the HeLa cell line. It is an all-consuming story, intertwining genetic identity, social responsibility and current ethical debates about human tissue research and ownership. Directed by Graham Eatough, performed by actor Adura Onashile, HeLa is produced by Iron-Oxide, Scotland’s leading large-scale companies that specialises in producing daring outdoor shows. HeLa is a fusion of video, music, monologue and physicality.The play was showcased at the Edinburgh Fringe Festival 2013 and ran to packed houses. HeLa was nominated for numerous Fringe Awards and also won the Flying Artichoke Award (Scottish Arts Club-Edinburgh Guide-Scottish Theatre Fringe Award). It also received nominations for Total Theatre Award 2013 and Amnesty International Freedom of Expression Award 2013.last_img read more