Expedia ad angers rivals

17 Aug 2019 admin

first_imgExpedia’s competitors are said to have been angered after the online travel agency launched a television campaign which focused on its rivals booking fees. The 30 second ad which debut on Australian and New Zealand television screens earlier this month has received negative criticism from competitors, even being described as “the most pitiful and pitiable campaign” by Webjet managing director David Clarke, The Australian reported. According to the source, Mr Clarke stated that it was against common sense for a company to create a campaign based on its lack of fees and despite Webjet fees a family of four booking flights to the Gold Coast could save up to $100.”There are international examples as well, such as Air Asia and Strategic Airlines,” Mr Clarke said. “In Australia, we are the only OTA (online travel agency) that has the low-cost carriers and that’s where the value is.” Travel.com.au spokesperson concurred that the overall price of a holiday should be the focus of the Australia holiday makers, rather than the booking fee.“We advise Australians to ensure they’re comparing apples with apples when booking airfares online,” the spokesperson told the source. “It’s not the size or existence of a booking fee that matters, but ultimately the price you pay at the checkout.”While Expedia Worldwide president Scott Durchslag highlighted that the company was experience its fastest annual growth in Australia from 18 percent three years ago to 25 percent last year, Webjet’s head stressed that Expedia has not made headway in the Australian market since axing its fees. Source = e-Travel Blackboard: N.Jlast_img

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