As a follow-up to yesterday, I was thinking about all the TV and radio shows where sport authorities talk about current athletic teams and/or players. Just as those sports personalities from yesterday’s blog were suspended, most call-in shows on radio tend to criticizeplayers and teams rather than talk about the positives. An example is Tracy Jones on WLW Radio. His show elicits callers who want everyone traded, released, or run out of town. In my opinion, he seldom disagrees with them.There are several programs on ESPN that do the same thing. They usually are hosted by ex-pro athletes who may or may not have been top players in their sports. They now consider themselves experts in the field as they criticize the coaches and players in today’s sports world. I personally avoid watching or listening to these shows. They accomplish nothing and aren’t always right (again, in my opinion). That is why I try to stay positive on Coaches Corner.
Cádiz is carrying out hard work to internationalize the Cádiz CF brand in different countries such as India, the United Arab Emirates, Honduras and Morocco. Enrique Pérez, corporate and business director of the cadista club and commissioned by the club to follow up on the ‘Momo M’Baye Case’ that led to the FIFA complaint, explained the expansion work that they are conducting in an interview with the official media of the Cadista entity. Further, He says he is satisfied with the results, “the balance is very positive because in the end what we are looking for with this is the recruitment of talent and expanding the brand in search of new international sponsors.”One of the countries in which the Cádiz brand has been most successful and where more activities have been developed in search of this internationalization is India. Enrique Pérez says that they have even worked with the Indian Football Federation, “We went twice. We work in a superdraft and with the partner we have there we also work with the Indian Football Federation. A new line was created to train managers, something pioneering in the world of sports. I am very happy that they have chosen our club to develop that line of business. “In fact, in January Cádiz CF and the All India Football Federation signed an agreement for the implementation of the Football Management Program, which allows its participants to develop the subjects in Delhi, Mumbai and Cádiz. This initiative guarantees maximum exposure for participants to develop within the different national and international soccer ecosystems. This means that 65 members of the master’s degree will travel to Cádiz next November, giving the city and the club a great reputation. Another country where they have had great success is Honduras., a destination that captivated the business director for his great level of football, “I had never traveled there and the level of football was very high for the few infrastructures that have, and at a technical level its level is also high. “The pandemic we are currently experiencing due to the great expansion of COVID-19, known as coronavirus, It has made Cádiz have to stop its agenda, but even so, the entity has already planned the following destinations. “We have had to stop traveling because of the coronavirus, but When we can, we will go to Japan, Russia, we will play the United States (Miami and Houston). There is also no line that we say the country we will go to, what we really want is to expand the brand to all the countries and continents that we can. The brand of this club is very powerful. Where we go, the history of the club is known. When it comes to bringing young footballers it shows a lot, “says Pérez.The Cadista entity is clear that the future of football starts from the internationalization of the brandThat is why the club does not waste time and has already opened its borders with the idea of being present on all continents. “All the First and Second clubs will have their international department, especially because of the search for sponsors. Sponsorship, in the global world that we have, there is a tremendous possibility to incorporate international companies. For all clubs. A few years from now, international sponsorship will be at the same levels as national sponsorship. “