Virgin Singapore alliance in the hands of ACCC

first_imgSource = e-Travel Blackboard: M.H. Singapore Airlines is hoping to make further inroads into the Aussie market The Australian Competition and Consumer Commission (ACCC) has received a submission from Virgin Australia seeking regulatory approval for the carrier’s proposed alliance with Singapore Airlines.According to the application, the alliance would fill “significant gaps” in the carriers’ networks, with Virgin Australia given access to the “increasingly important Asian market”, while Singapore Airlines will be handed an Australian partner.       Under the alliance, Virgin will look to offer its passengers a greater international network and a frequent flyer program comparable to that of Qantas, whilst continuing to offer value for money, the airline said in its submission.The ACCC was told the proposed partnership would “promote competition for Australian air travel”, providing “more choice and better value” for customers whilst enabling Virgin to attract “more business and corporate travel in closer competition with Qantas”.In its 107-page submission, Virgin said the alliance would positively affect tourism to Australia, “particularly to destinations beyond Australia’s main international gateways”, through the introduction of an Air Pass product for international tourists.   Virgin’s existing deals with Etihad, Air New Zealand and Delta will be unaffected, with the airline saying it had no intention to codeshare on Singapore Airlines’ routes where it had codeshare coverage with Etihad. Interlining and reciprocal lounge access for frequent flyer members will commence on 1 August.A final ruling on the proposed partnership is not expected until November or December. last_img read more