ZoomInfo Launches ‘Targeted Audiences’ to Optimize Advertising Campaign Precision and Performance

first_img Facebook Pinterest ZoomInfo Launches ‘Targeted Audiences’ to Optimize Advertising Campaign Precision and Performance Local NewsBusiness Facebook Pinterest WhatsApp Previous articleKey Risk Expands Focus on Human ServicesNext articleCommonwealth Eyes Future Growth with Key Additions to Technology, Information Security Leadership Teams Digital AIM Web Supportcenter_img WhatsApp VANCOUVER, Wash.–(BUSINESS WIRE)–Feb 3, 2021– ZoomInfo (NASDAQ: ZI), a global leader in go-to-market intelligence solutions, today announced the launch of Targeted Audiences, a new product that gives digital agencies and marketers the ability to target their ideal customers with unprecedented accuracy. Marking its expansion deeper into the marketing and advertising space, ZoomInfo’s industry-leading B2B data allows advertisers to leverage professional contact and company information to create campaigns with unmatched precision and enhanced performance. Digital agencies and marketers typically face challenges in collecting high-quality, complete B2B audience data. Most widely available contact information for companies and their employees is either inaccurate, incomplete, or outdated, which means many digital agencies and marketers deliver their messages to the wrong people altogether. Targeted Audiences provides persona-based demographic inputs such as department and management level. It also offers in-depth B2B insights, including firmographic information about companies such as revenue, employee size, headcount growth, and industry. These new audience filters enable marketers to deliver their messages to the right people at the right time. With Targeted Audiences, marketers can now tap into persona and individual contributor data to identify audience segments that they would not have been able to create previously. For example, colleges and universities can pinpoint individual contributors and managers who work at companies that offer tuition reimbursement. Luxury brands that want to connect with C-suite executives at companies with more than 100 employees can reach their target market with precision. For the first time ever, financial advisory firms can target ads to all director-level employees at companies that recently went public. “Targeted Audiences allows marketers to build strategic campaigns based on contact and company information and creates new levels of granularity in B2B audience data that have never before existed on the market,” said Henry Schuck, ZoomInfo Founder and CEO. For more information, please visit the ZoomInfo Targeted Audiences page. About ZoomInfo ZoomInfo (NASDAQ: ZI) is a Go-To-Market Intelligence Solution for more than 15,000 companies worldwide. The ZoomInfo platform empowers business-to-business sales, marketing, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfo’s commitment to compliance, privacy, and security. For more information about our leading Go-To-Market Intelligence Solution, and how it helps sales, marketing, and recruiting professionals, please visit www.zoominfo.com. View source version on businesswire.com:https://www.businesswire.com/news/home/20210203005155/en/ CONTACT: Media Steve Vittorioso Director, Communications ZoomInfo 978-875-1297 [email protected] KEYWORD: WASHINGTON UNITED STATES NORTH AMERICA INDUSTRY KEYWORD: SOFTWARE SEARCH ENGINE MARKETING MARKETING DATA MANAGEMENT COMMUNICATIONS SMALL BUSINESS PROFESSIONAL SERVICES TECHNOLOGY SOURCE: ZoomInfo Copyright Business Wire 2021. PUB: 02/03/2021 09:00 AM/DISC: 02/03/2021 09:01 AM http://www.businesswire.com/news/home/20210203005155/en By Digital AIM Web Support – February 3, 2021 Twitter TAGS  Twitterlast_img read more


Dead & Company Add 2nd Night At Boston’s TD Garden

first_imgDead & Company have added a second night at Boston’s TD Garden to their upcoming fall schedule. Following their previously scheduled performance on November 17, Grateful Dead members Bob Weir, Bill Kreutzmann, Mickey Hart, veteran Jeff Chimenti, and firmly-welcomed newcomers John Mayer and Oteil Burbridge will return to the Boston arena two nights later on November 19. According to the band’s Facebook post, fans who participated in the first #VerifiedFan Presale will use the same code they received last Tuesday to get tickets ahead of the general on-sale, which opens on Tuesday, September 19 at 10AM local time.Dead & Company will embark on a 16-date tour this fall, starting with two nights at Madison Square Garden in New York City on November 12 & 14. From there, the band will make stops in Philadelphia, Boston, Washington DC, Hartford, Detroit, Columbus, Charlotte, Atlanta, Dallas, Austin, New Orleans, Orlando, and Sunrise, Florida to close out on December 8th. In addition to Boston’s now two-night stop, Dead & Company will otherwise only perform multiple nights at Madison Square Garden. Next year, they will head south of the border early next year (February 15-18) for their first-ever destination event, dubbed Playing In The Sand. Head here for more details.Dead & Company 2017 Fall Tour DatesNovember 12 New York, NY – Madison Square GardenNovember 14 New York, NY – Madison Square GardenNovember 16 Philadelphia, PA – Wells Fargo CenterNovember 17 Boston, MA – TD GardenNovember 19 Boston, MA – TD GardenNovember 21 Washington, DC – Verizon CenterNovember 22 Hartford, CT – XL CenterNovember 24 Detroit, MI – Little Caesars ArenaNovember 25 Columbus, OH – Nationwide ArenaNovember 28 Charlotte, NC – Spectrum CenterNovember 29 Atlanta, GA – Philips ArenaDecember 1 Dallas, TX – American Airlines CenterDecember 2 Austin, TX – Frank Erwin CenterDecember 5 New Orleans, LA – Smoothie King CenterDecember 7 Orlando, FL – Amway CenterDecember 8 Sunrise, FL – BB&T Centerlast_img read more


EU reports 741 H5N1 cases in wild birds since February

first_imgJun 1, 2006 (CIDRAP news) – The European Commission (EC) reported yesterday that 741 cases of H5N1 avian influenza have been detected among about 60,000 wild birds tested in European Union states since February.The EC presented its data during the United Nations Food and Agriculture Organization (FAO)/World Organization for Animal Health (OIE) International Scientific Conference on Avian Influenza and Wild Birds, which concluded yesterday in Rome.In other news from the 2-day conference, scientists reported that the spread of avian influenza has been aided by the legal and illegal trade in wild birds, according to news agencies. Meanwhile, experts are trying to define the role that migratory birds play.The EC and the Community Reference Laboratory for Avian Influenza in Weybridge, UK, began testing wild birds in all European Union (EU) states in July 2005. The EC, in a press release yesterday, said that, though final figures are still being collected for recent months, 741 wild birds in 13 member states tested positive for highly pathogenic avian influenza between February and May 21 of this year. Most of those were confirmed to be H5N1 cases. About 60,000 birds were tested in that period, and about 99,000 over the entire 10 months of testing.Germany had the most cases, with 326, followed by Austria (117), Poland (64), France (62), and Denmark (42), the EC reported. EU member states reporting from 1 to 32 positive tests were the United Kingdom, Slovakia, the Czech Republic, Hungary, Italy, Slovenia, Sweden, and Greece.Cases of H5N1 peaked in March, with 362, and have gradually declined since then, with 162 in April and 17 in the first 3 weeks of May, according to the EC. The third week of February was the most active week, logging 116 cases, while February as a whole witnessed 200 cases.Swans made up 62.8% of the wild birds found to be infected, the EC said. Other kinds included ducks, 16.3%; geese, 4.5%; birds of prey, 3.9%, and various others, 13%.The EC said only four outbreaks of H5N1 avian flu have been found in domestic poultry in the EU, and all were swiftly eradicated. Romania, which has reported numerous poultry outbreaks in recent weeks, is not an EU member.”Extensive surveillance for avian influenza in wild birds and poultry has been one of the key tools used by the EU to fend off the virus over the past months,” said EC Commissioner for Health and Human Protection Markos Kyprianou in the press release. “We cannot let our guard down when it comes to avian influenza, as it is likely to remain a threat for Europe and the rest of the world for many months to come.”Animal trade and avian flu spreadScientists at the Rome FAO/OIE conference cited the legal and illegal trade of wild birds as playing a significant role in spreading avian influenza, according to a report yesterday from Bloomberg news service.”We have to focus on this issue of trade, because it’s the most frequent way of spreading disease from one region to another,” said FAO Chief Veterinary Officer Joseph Domenech in the Bloomberg story. “This includes legal and illegal trade, which is quite significant and often ignored.”The Bloomberg report said that each year about 350 million live animals are moved worldwide to become pets or serve other domestic needs, at a cost of about $20 billion. About a fourth of these animals are transported and sold illegally, according to the story.”Focusing efforts at markets to regulate, reduce, or, in some cases, eliminate the trade in wildlife could provide a cost-effective approach to decrease the risks in disease for humans, domestic animals, and wildlife,” Domenech told Bloomberg.Domenech, according to an Agence France-Press (AFP) story from yesterday, also discussed the role of migratory birds. The main problem, he said, is that scientists don’t know with certainty whether wild birds can act as long-term reservoirs for H5N1.”We still have a long way to go to fully understand the disease,” he said in the AFP story. “Before saying there is no role for wild birds in Africa, we should be careful. We have to wait a little bit.”Domenech told AFP that one of the main achievements of the Rome conference was to gather people from the poultry trade, wildlife experts, and policy makers to begin a discussion on how avian flu travels long distances.”We have identified gaps and the need to continue and intensify research, in particular with regards to the species which can be involved [in spreading the virus],” Domenech told AFP.See also:European Commission press releaselast_img read more


Wildcats face many uphill battles this high school volleyball season

first_imgBy The Nelson Daily SportsWhat the Mount Sentinel Wildcat lack in experience, the team makes up in hard work.That’s what head coach Glen Campbell witnessed at the opening tournament of the season in Creston.The Cats played hard but inexperience cost the team as Mount Sentinel lost in the semi finals of the Prince Charles Comets Invitational High School Boy’s Volleyball Tournament Saturday in the East Kootenay City.Selkirk Storm of Kimberley defeated the Cats 2-0 in the bronze medal game.“We are a young inexperienced team with only two returning starters from last year’s team,” Campbell said. “One of our returning players is Team B.C. player (Zach Grigg) who gives us that experience and leadership in a re-building year.”Mount Sentinel finished with a 1-2 mark in the four-team tip-off tournament to the B.C. High School Boy’s Volleyball season. Each match went three sets.Mt Baker Wild of Cranbrook defeated Mount Sentinel semi final action for the right to meet host Prince Charles in the final.Next up for the Cats is the UBC/O High School Invitational Tournament in Kelowna Oct. [email protected]last_img read more