Research on N Ireland charitable giving revealed

first_img About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Howard Lake | 14 September 2005 | News Research carried out by the Northern Ireland Council for Voluntary Action has found that more than nine out of ten people in Northern Ireland make donations averaging £12.76 per month and as much as an additional £44 million could be raised if people used Gift Aid.Amongst women there is a slightly greater propensity to give than compared to men (95% of women give compared to 93% of men). The average donation made by men was £13.70 compared with £12.08 for women. Those aged 25 to 34 are most likely of all the age groups to make donations. However individuals aged over 65 give the highest average donations (£14.72 compared to the lowest average donation of £8.28 made by 16 to 24 year olds). Advertisement Tagged with: Giving/Philanthropy Ireland Research / statistics AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThiscenter_img Individuals who earn between £26,000 and £30,000 are more inclined to give to charity than any of the other income groups. This group also makes the highest average donation (£17.84).Individuals in the lowest income bracket donate 2.3% of their annual income to charity compared to 0.3% of annual income donated to charity by those individuals in the highest income bracket.Spontaneous giving is the most popular form of giving. This form of giving is characterised by methods where the individual is approached and asked for a donation, such as door to door or street collections. 62.1% of all individuals gave charitable donations via these methods. However the yield is relatively low, with an average donation of £8.91 (excluding cash donations made at places of worship).Planned giving is used by a small minority of the population, with only 7.8% of the population using payroll giving which yields an average donation of £10.68 per month. Share giving is only used by 0.6% of individuals and the average donation made was £15.40.The two most popular causes that draw the widest support are medical research (22.1% of the population) and religious organisations (15.9% of the population).Almost one in every ten individuals who made donations to a charitable cause did not notice the cause.Less than a quarter (23.7%) of all charitable donations were gift aided. This equates to approximately £44 million that the sector could receive if all donations were gift aided.Despite changes by the government in 2000 to encourage planned giving through a number of tax incentives, the full potential of tax effective giving is not being realised. A key challenge for the sector in Northern Ireland and the rest of the UK is to make better use of planned, tax-efficient giving.The survey of charitable giving in Northern Ireland has revealed the majority of donations made are relatively small. This is a reflection of the popularity of spontaneous forms of giving that usually yield small amounts in the form of spare change. Elite givers are defined as individuals who give £50 or more to charity per month. These larger average donations are usually associated with planned forms of giving. Within Northern Ireland and the rest of the UK planned giving takes second place to more traditional, spontaneous methods. Given the characteristics of spontaneous giving the number of elite givers is always going to be low if this form of giving perpetuates.Nearly two-thirds of all donations made are £10 or under (63.2%). Despite this large number of donations made at this level the actual amount in terms of total donations this represents is relatively small (only 23.6%). At the other end of the scale only 2.3% of those individuals surveyed gave an average donation of £50 or more. However their donation represents 15.5% of the total amount donated. Research on N Ireland charitable giving revealed  23 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThislast_img read more

Experian launches Absolute Contacts

first_imgExperian launches Absolute Contacts Tagged with: Individual giving Howard Lake | 25 October 2005 | News Latest data integrity solution from Experian identifies only genuine address changesExperian, the global information solutions company, has launched Absolute Contacts. As the latest addition to Experian’s market-leading data integrity portfolio, Absolute Contacts enables charities to stay in touch with UK donors once they have changed address.Over six million (12 per cent) of the UK’s population move house each year and almost a third of consumers fail to notify companies they deal with of their change of address. Against this backdrop, Absolute Contacts from Experian provides accurate and up to date change of address information to enable charities to maintain, or regain, contact with donors after a house move.Sophie Sail, Head of Product Management for Experian’s Marketing Services division, states:“Absolute Contacts gives charities the ability to maintain contact with individuals by identifying genuine changes of address to save the costs associated with attracting new donors.”To accurately identify changes of address, Absolute Contacts utilises Experian’s wealth of name and address data and proprietary business processes.Individuals are confirmed as having left an address against Absolute Movers from Experian, the UK’s premier source for identifying home movers. Residency at the new address is verified against the current edited electoral roll and other sources of compliant, Experian-proprietary information to ensure that only individuals that can be currently confirmed at an address are included in Absolute Contacts.Sophie Sail adds:“Not all individuals in a household move house together. For example, children leave home, relationships break up and not all home moves are permanent. Dealing with this complexity, Absolute Contacts from Experian reduces waste and the threat of negative PR associated with poorly targeted communications, protects against the risk of identity fraud, and ensures regulatory compliance throughout the course of the donor lifecycle.”Absolute Contacts is available from Experian’s Marketing Services bureau or via Experian Intact (www.experianintact.com), Europe’s most widely used online data cleansing service.This press release can be found on http://press.experian.com. For more information on Experian, visit the company web site on www.experian.com.ENDSIvan RisticHotwire PR+44 207 608 [email protected] RussellHead of PRExperianInternational Marketing ServicesTel: +44 (0) 207 664 1139E-mail: [email protected] ExperianExperian is the global leader in providing value-added information solutions to organisations and consumers. It has an unrivalled understanding of individuals, markets and economies around the world.Experian provides information, analytics, decision-making solutions and processing services. It assists organisations understand their markets and customers and helps them find, develop and manage profitable customer relationships to make their businesses more profitable.Experian promotes greater financial health among consumers by enabling them to understand, manage and protect their personal information and helping them control financial aspects of key life events.Experian works with more than 50,000 clients across diverse industries, including financial services, telecommunications, healthcare, insurance, retail and catalogue, automotive, manufacturing, leisure, utilities, e-commerce, property and government. A subsidiary of GUS plc with headquarters in Nottingham, UK, and Costa Mesa, California, Experian’s 12,000 people in 28 countries support clients in more than 60 countries. Annual sales are about £1.4 billion.For more information, visit the company’s website on www.experian.com.The word ‘Experian’ is a registered trademark in the EU and other countries and is owned by Experian Ltd and/or its associated companies.About Experian’s International Marketing Services divisionExperian’s International Marketing Services division is the global leader in direct marketing solutions.Since 1980, the division’s range of award-winning products and services has helped thousands of domestic, overseas and international organisations to acquire new customers, improve customer data integrity and enhance customer value.Experian’s International Marketing Services division is based in Nottingham and London in the UK, and has offices in the USA, France, Germany, Italy, Spain, The Netherlands, Ireland, Singapore and Australia.  24 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThislast_img read more

Puma partners with United for Africa to fundraise for 30 aid organisations

first_img Sportswear manufacturer PUMA and UNITED FOR AFRICA have announced a partnership which will generate donations and raise international awareness for 30 aid organisations working in Africa.Donations will be made to UNITED FOR AFRICA from sales of the new, limited edition, PUMA charity collection. In a bid to ensure transparecy, customers will be able to see how much of the price of each item will be donated to UNITED FOR AFRICA at the point of purchase. The UNITED FOR AFRICA campaign will also be promoted by a retail entertainment tram equipped with informative and interactive material, and an outlet for the UNITED FOR AFRICA Charity Collection. These trams will run on allocated routes in Berlin from the beginning of June to the middle of July this year. Advertisement  39 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Puma partners with United for Africa to fundraise for 30 aid organisations Tagged with: Celebrity Promotional The Campaign has attracted celebrity support in the sports and music fields and will be highlighted at this year’s World Cup in Germany.center_img AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 6 April 2006 | News About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.last_img read more

EDM Media release National Fundraising File

first_imgEDM Media release National Fundraising File  35 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Advertisement Tagged with: Individual giving Howard Lake | 26 February 2007 | News List management specialist EDM Media have released The National Fundraising File, a list of “highly-responsive individuals” profiled from charity donors who have given to more than one charity. All have completed a detailed questionnaire, and been identified as likely to respond to charity direct mail appeals.EDM Media say that the file is “ideal for large-scale campaigns, major donor appeals or regional mailings where the file offers high volumes and good roll-out potential”.EDM Media’s Operations Director, Lisa Neville said: “Based on the top performing profiles of charity multi-donors who have given to more than one charity, this National Fundraising File gives our clients the freedom to target specifically for their campaign needs – whether regular givers or cash donors.“For the first time, smaller charities can access the kind of profiled selections that traditionally only the larger charities could use. Larger mailers can also benefit from the uplift of a profile based on multi-donors who have a proven propensity to respond to direct mail.”From the file clients can select from major donors, legacy prospects, regular givers, cash donors or charity raffle players. They can overlay by type of cause supported: third world, medical, animal, children, religious and environmental causes. Further demographic selects are also available.  36 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThislast_img read more

Charity marketing and the power of the post

first_imgCharity marketing and the power of the post AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Advertisement Howard Lake | 1 March 2007 | News  37 total views,  1 views today  38 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Emily Travis, Market Development Manager, Royal Mail, explains why the post continues to offer an essential tool for fundraisers, whether for direct mail or supporter magazines.Marketing presents a thorny issue for many charities. On one hand the charity sector is incredibly competitive with hundreds of worthy causes striving to connect with donors and build long term sponsorships, and charity marketing is one of the natural methods to build awareness of the cause. On the other, charities have to be incredibly careful not to be seen to be spending large amounts of money on advertising, lest donors believe organisations are being profligate with donations.To this end, mail has proved to be an extremely effective – and flexible – way to reach donors. We are also seeing new applications of mail, linking in with digital channels. To take a recent example, Save The Children ran a ‘thank you’ campaign through Proximity London to its valued sponsors at the end of 2006. It posted out a DVD of footage filmed by the volunteers on the ground at projects funded by donors and giving the children themselves a chance to express what a difference the money from Save the Children had made and how their lives have been changed. The charity requested recipients send the DVD back to them, so they could then send it on elsewhere and recycle the disks.Such was the response to the direct mail campaign that not only were most of the DVDs returned to the charity, but they also received a number of ‘thank you’ letters themselves, detailing how recipients had valued being able to see how their money was being used to help children around the globe.And it’s not just donors who can be targeted through the post. Charities need also to communicate with influencers on a preventative basis. An example is The British Heart Foundation’s Food for Thought Campaign, where a pizza box full of unappetising images of fast food was sent to teachers across the UK to educate children about the dangers of obesity. Research shows that as a result of the campaign children went home armed with the images and statistics and even educated their parents about healthy eating.Customer magazines are also proving to be a valuable communications tool for the third sector. Not only can they be produced very cost-efficiently, but the customer magazines answer a number of marketing objectives. The Association of Publishing Agencies (APA), the trade body for customer publishing, has found that customer magazines are not only able to raise awareness, but engender loyalty, as well as providing general information.Most importantly however they engage a reader’s attention as they are informative and entertaining. APA research has shown that readers spend on average 25 minutes with a customer title. In an age when time is becoming increasingly valuable and it is difficult for organisations to connect meaningfully with their audiences, this ability to engage is a key factor in the ongoing success of the customer publishing industry.Charity customer magazines now account for eight per cent of the total customer magazine market, and it’s easy to see why. Many organisations want to communicate regularly with their supporters to keep donors updated on new activities and demonstrate what donated funds are achieving.This regular contact also encourages continued support for the charity, keeping the cause front of mind. While customer magazines tend to be less glossy than their commercial counterparts and produced less frequently to reign in costs, they are no less effective a route to communicating charity news to recipients. A customer magazine is not simply a newsletter – it taps into the power of magazine publishing – providing the reader with entertaining editorial alongside the news, activities and details on charitable giving.For example, NSPCC runs a magazine entitled Your Family which was named Most Effective Non-retail Consumer Publication at last year’s APA Awards. Judges felt that the magazine effectively engages its audiences and cements the brand positioning of the NSPCC whilst utilising the format of a women’s weekly to promote good parenting through lifestyle features – a further example of how charities need to communicate on a preventative basis.NSPCC currently distributes its magazine through retail stores. However, many customer magazines are delivered through the post directly to recipients. This reduces the reliance on the right target audience choosing to pick up the magazine, and careful targeting ensures it gets into the right hands first time.This direct relationship also means that a charity can show it actively cares about its supporters post-donation as every magazine is individually addressed, adding a personal touch to the marketing process, which TV advertising and other broadcast media simply can’t achieve.As Royal Mail can deliver across the UK, no donor, or even potential supporter if a charity is on a recruitment drive, is out of reach, and the customer title can be integrated along with other marketing practices such as direct mail in a regional or national campaign.Mintel recently predicted that the customer publishing industry will be worth over £1bn by 2011, and it’s easy to see why. Many companies across a range of different industries have been persuaded as to the value of the medium by its ability to leverage the power of the magazine and engage with readers on a level unmatched by other media. In this respect the third sector is no exception given the difficulty in getting the message across and maintaining donor relationships. As such both the post and the customer magazine look likely to play a useful role in charity marketing for a long time to come.Emily Travis is Market Development Manager at Royal Mail About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Tagged with: Individual givinglast_img read more

Mencap appoints Enable Interactive for digital marketing

first_img Tagged with: Consulting & Agencies Digital AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis1 Howard Lake | 9 June 2010 | News  37 total views,  1 views today Advertisement Mencap appoints Enable Interactive for digital marketing Learning disability charity, Mencap, has signed up Enable Interactive to refresh its website design and to develop a wider social media and digital marketing strategy for the charity. The agency will refresh both the charity’s main website and its partner site easyhealth.org.uk.Enable Interactive‘s work on developing a digital marketing strategy for Mencap follows a detailed social media audit researching how learning disability is discussed online.Lucie Brown, Mencap’s head of brand communications, said: “We have brought Enable on board as a top digital agency to assess the design and user experience for people visiting our websites. We want to ensure we have a consistent brand journey through all the sites with intuitive navigation and linking. As the UK’s leading learning disability charity, we want the website and our digital and social media strategy to help the public better understand learning disability and the impact it has on people’s lives.”www.mencap.org.uk  38 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis1 About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.last_img read more

Charity Hack offers to produce free fundraising campaigns in 12 hours

first_img The first Charity Hack is open for registrations from charities that need access to skills and expertise to create a fundraising campaign.The idea of Kevin Delaney, a fundraiser with the Irish Cancer Society, Charity Hack “is open to all charities, non-profits, arts and sports organisations etc. that are willing to commit to a 12 hour hack to create a brand new campaign for them to roll out”. The event will take place in Dublin in August.While it is open to all charities, Delaney recommends that only charities in Ireland and Northern Ireland consider getting involved in this first Hack.  Advertisement Howard Lake | 9 May 2013 | News AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis  56 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis A ‘hack’ in this sense is a short blitz or burst of activity to focus on a specific problem and to build a solution. Delaney is assembling a volunteer team of fundraisers, journalists, copywriters, marketers, designers and fundraising experts to help work on a few campaigns on the day. Also, one hacker will be assigned to each shortlisted charity to guide them after the campaign has been created.Delaney explains: “Hacks are common in the computer industry with companies like Facebook using them regularly to work on new ideas”.He stressed however that the campaigns created on the day need not be digital. “We are just as likely to create a traditional fundraising campaign that is tried and trusted. It’s about whatever suits the organisation and the problem”.He asks that all charities enter into the Hack “with an open mind and a willingness to implement the solutions that we develop together. We don’t want to put all this work into creating a great campaign only to hear that the Board wouldn’t approve it afterwards!” Why Charity Hack?Delaney explained why he was creating Charity Hack. “I know that there are lots of people who have amazing causes, great ideas and hearts as big as houses, but they can be held back because they may not have the knowledge that I’ve been lucky enough to learn and they may not have the resources to hire expert consultants or agencies, to help them make the next step to grow their organization. So I thought, why not bring together a team with lots of experience and expertise and put them together with these organisations?”Registrations are open until 24 May 2013.Photo: under construction tape signs by zentilia on shutterstock.com Charity Hack offers to produce free fundraising campaigns in 12 hours About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.last_img read more

Virgin Money Giving & PayPal in £25k matched giving offer

first_img  43 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Tagged with: Digital matched giving PayPal Virgin Money Giving Virgin Money Giving & PayPal in £25k matched giving offer [list type=”check”]between 5pm and 6pm on one of the five Wednesdays starting from and inclusive of 21 May 2014be made via PayPalbe made on a Virgin Money Giving fundraising page[/list]If for any reason the £5,000 total is not matched on any Wednesday by 6pm, then the remaining amount will be added on to the next Wednesday’s total available for matching. So, the full £25,000 will be given away.Virgin Money Giving say that any qualifying donation will be matched by the Friday of the following week. Also, the amount that they will match is exclusive of Gift Aid. AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThiscenter_img Howard Lake | 19 May 2014 | News Virgin Money Giving and PayPal are running a matched giving campaign for five weeks starting this week.During their 555 Wednesday Giveaway campaign, Virgin Money Giving will match online donations of £100 or less made to any charity on Virgin Money Giving up to a weekly total of £5,000. Over five weeks, that adds up to £25,000 in matched giving available.How to get your funds matchedTo qualify for matched funding, donations must be made Advertisement About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.last_img read more

3 National Convention bursaries for major gift fundraisers

first_img The Major Gifts Special Interest Group (MGSIG) of the Institute of Fundraising is offering three bursaries to enable major gift fundraisers to attend this year’s National Convention.The recipients will each receive a one-day pass to Convention, which takes place in London form 7-9 July. Recipients can choose which day they would like to attend.If a recipient’s organisation is unable to pay for travel to the event, then they can also claim travel expenses up to the value of £200.How to applyThe bursaries are open to all MGSIG members.Applications must be submitted on the group’s application form to Marie Janson by 9am on Thursday 5 June 2014. They should be endorsed by the applicant’s line manager, who must indicate how they think attendance at Convention would benefit the organisation and applicant.Successful applicants will have to write a short report after Convention explaining how attending the event proved useful and what they learned. They will also be encouraged to blog and/or tweet about their experience.Applications will be judged by the MGSIG committee, who are not themselves eligible to apply for the bursaries. As volunteers, they regret that they can not inform all applicants of the result individually. Tagged with: Institute of Fundraising Major gift National Fundraising Convention Training AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis  36 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis 3 National Convention bursaries for major gift fundraiserscenter_img Advertisement Howard Lake | 22 May 2014 | News About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.last_img read more

Giving Tuesday launches in the UK

first_imgThe event, hosted by Blackbaud Europe with support from Charities Aid Foundation, was chaired by UK Fundraising’s Howard Lake and streamed live via Blackbaud Europe’s YouTube channel.Watch the event[youtube height=”450″ width=”800″]https://www.youtube.com/watch?v=9pRKX2DN-WE?t=9m13s[/youtube] Howard Lake | 18 June 2014 | News Tagged with: Giving Tuesday Individual giving About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Advertisement  88 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThiscenter_img In the afternoon the campaign was shared with charities at an event which combined a presentation from Henry Timms and a panel session featuring some successful social media campaigns with insight from charity staff on the lessons they learned in making them successful.   Giving Tuesday, the international campaign to promote charitable giving on the first Tuesday of December, was formally launched yesterday.Companies and national press attended a morning launch at Downing Street at which Giving Tuesday founder Henry Timms unveiled plans for the campaign in the UK which will take place on Tuesday 2 December. Giving Tuesday launches in the UK AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThislast_img read more